Wanderland founder Saar Shai reveals how hotels can transform their business by creating magical experiences for children and teens, the most influential yet overlooked guests in hospitality.
• Children powerfully influence family travel decisions, with 57% of teens involved in hotel selection
• The "child journey" methodology examines each hospitality touchpoint from a kid's perspective
• When hotels delight children, parents become lifelong loyal customers through "playground marketing"
• Children remember and talk about their travel experiences extensively with friends, driving word-of-mouth
• Hotels typically focus on adult amenities while overlooking simple opportunities to create wonder for kids
• Reimagining experiences from a child's physical perspective (lower height) reveals new design possibilities
• Thoughtful hospitality for children doesn't require massive investment—just intentional moments of wonder
Find Hovr here:
gethovr.com
Saar Linkedin: www.linkedin.com/in/saar-shai/
Agency LinkedIn: www.linkedin.com/company/wanderland-london/
[00:00:00] The Importance of Delighting Kids
[00:08:26] Introduction to Sar Shai and Wonderland
[00:15:44] The Pivotal Yo-Yo Moment
[00:23:14] Kids' Influence on Travel Decisions
[00:30:47] The Child Journey Methodology
[00:39:09] Success Stories in Kid-Centric Hospitality
[00:44:23] Child Perspectives and Spatial Design
