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Welcome back to another episode of Content Amplified!
In this episode, we interview two dynamic guests in the world of marketing: Mickey Aharony and Kelly Arellano. Both guests bring a wealth of knowledge and experience from their careers in marketing, with Mickey specializing in content strategy and Kelly in content marketing management.
What you'll learn in this episode:
- Repurposing Content with the "R Principle": Discover Mickey's innovative "R Principle" for maximizing content value, including repurposing, refreshing, republishing, redirecting, rewriting, or retiring content.
- Insights into Demand Generation and Content Marketing: Learn from Kelly's experience in transitioning from DemandGen to content marketing and how to balance KPIs with creative, brand-awareness-driven strategies.
- Strategies for Effective Content Management: Understand how to manage a large repository of content and use data-driven decisions to repurpose high-performing assets.
- Leveraging AI in Content Strategy: Gain insights into how AI tools can enhance the content repurposing process, saving time and improving efficiency in content creation and strategy.
- Aligning Content with Business Goals: Explore methods to ensure that every piece of content has a specific goal, aligning with the overall business objectives and campaign strategies.
- Persona-Based Content Creation: Learn the importance of creating content tailored to different personas, understanding the diverse preferences and needs of your audience.
This episode is packed with actionable insights for anyone looking to enhance their content strategy, whether you're a seasoned marketer or just starting in the field. Don't miss out on these valuable lessons from two experts in the industry!
