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In this episode, we interview Amanda Morrison, the Lead of Product Marketing at Vivino. Amanda brings a wealth of experience from her journey through various facets of content creation and strategy to her current role, where she merges her passion for wine with her expertise in content and product marketing.
What you'll learn in this episode:
- The fundamentals of Amanda's seven-step framework for maximizing content impact.
- Insights on integrating content strategy with product features to enhance user engagement.
- Effective methods for testing and analyzing the resonance of different content elements with audiences.
- Strategies for documenting and sharing content impacts across organizational and digital platforms.
