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In this episode, we interview Justin Ruiss, Senior Vice President of Media Research at BWG Strategy.
What you'll learn in this episode:
- Why community management is crucial for 2025 and beyond
- How platforms like Reddit and Discord shape audience engagement
- Strategies for brands to effectively engage and listen to communities
- The power of niche audiences and their impact on brand loyalty
- Balancing owned communities versus participating in existing ones
- Best practices for driving conversions through community insights