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In this episode, we interview Mark Osborne, a marketing expert, award-winning strategist, and author of Are Your Leads Killing Your Business? Mark shares his journey from managing bands in the 90s to helping B2B companies create winning systems that drive results.

What you'll learn in this episode:

• Why chasing growth hacks can hurt your business.
• How to build marketing systems grounded in strategy.
• The role of technology in scaling effective processes.
• Steps to identify and attract your ideal customer profile.
• Tips for balancing transactional and account-based marketing strategies.

Get ready to transform your approach and focus on what truly works!