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In this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.
What you'll learn in this episode:
- Why in-person events outperform digital touchpoints for connection and retention
- How Maslow’s hierarchy of needs shapes Molly’s event strategy
- The power of structure, signage, and subtle details to calm social anxiety
- Tactical ways to balance premium production with business impact
- The KPIs and OKRs Molly uses to measure event success beyond revenue
- How to scale intimate, high-impact events across multiple markets
