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In this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.
What you'll learn in this episode:
- Why most marketing content fails to connect—and how to fix it
- How “connection casting” flips the podcasting model on its head
- The reason AI hallucinations mirror human marketing habits
- How to create customer-led content without relying on flawed surveys
- Tactical steps to invite and feature ideal buyers on your podcast
- A real story of a podcast episode turning into a six-figure deal
- Why focusing on relationships—not conversions—drives long-term growth
