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In this episode we interview Lauren Sawyer, Head of US Events at Duel Tech.
What you'll learn in this episode:
- Why small, intentional events can have massive marketing impact
- How to identify and activate your most passionate customers
- Tactical ways to turn real customer stories into your most effective marketing tool
- How Lauren’s team avoids cold calls and spammy outreach while growing their brand
- The overlooked power of event details—from name tags to take-home pizza
- A practical framework to measure the ROI of customer advocacy
- How to convince leadership to invest in relationship-driven marketing
