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In this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.
What you'll learn in this episode:
- Why most companies misread their paid ad performance—and how to fix it
- A simple 3-part framework to revive underperforming ad strategies
- How layering attribution methods revealed $1.78 ROI for every $1 spent on AdWords
- The shift from polished ads to raw, proven organic posts—and why that matters
- How to scale brand ads with 20+ high-performing content pieces in rotation
- The underrated power of self-reported attribution and its role in driving more budget
- Why retargeting might be overhyped if you're not reaching the right buyer
- Tactical ideas for aligning content creation with paid campaign success
- The hidden cost of not understanding your true North Star metric
- Why Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad split
