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In this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.
What you'll learn in this episode:
- Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education.
- How narrative can dramatically reduce customer acquisition costs and increase lifetime value.
- The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.
- Why multiplayer storytelling is the next frontier in both education and enterprise.
- What businesses can learn from the entertainment industry’s lead on immersive experiences.
- Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.
