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In this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural marketing agency. Kim works with colleges and universities to help them articulate their unique identity and communicate with clarity and impact.
What you'll learn in this episode:
- How to recognize the signs of diluted, broad messaging that fails to connect
- A four-part strategic framework to recalibrate your content with intention and authenticity
- Why trend-chasing can fracture your brand voice and how to avoid it
- How to differentiate your brand by owning a distinct point of view
- Why anchoring your strategy in story arcs builds resonance over time
- The power of using internal alignment and audience prioritization to drive effective messaging
- How to turn a negative review into a brand-defining statement
