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In this episode we interview Brady Crump, Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a decade of experience.
What you'll learn in this episode:
- Why SEO “packages” from web hosts are a waste of money.
- How shady agencies exploit small businesses with meaningless reports.
- Simple steps to vet an SEO partner the right way.
- Why referrals and in-house marketers are your best resource.
- The shift toward AI-powered search and how to adapt.
- Why opinionated, human content will always matter in a world of AI.
- Tactical ways to protect your marketing budget while growing your search presence.
