In this episode, we interview Blair Felter, a seasoned marketing professional. Blair shares her unique perspective on the importance of creating content that prioritizes existing customers over chasing new leads.
What you’ll learn in this episode:
•Why focusing content on existing customers can be more valuable than prospect-driven strategies.
•How customer-centric content can drive lead generation without gimmicks.
•The importance of authenticity and transparency in building trust with your audience.
•How to adjust your content distribution strategy for better organic engagement.
