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In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career.

What you'll learn in this episode:

• The transformative shift in marketing strategy from traditional to value-driven approaches.
• How "Be the TV show, not the advertisement" became a mantra for more authentic customer engagement.
• The impact of ungating content and focusing on providing real value.
• Practical strategies for content marketing that enhances brand trust and engagement.