In this episode, we interview Lyndal Cairns, a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges.
What you’ll learn in this episode:
•How a “story bank” can revolutionize your content strategy by organizing and prioritizing ideas.
•The practical steps to creating a story bank using simple tools like spreadsheets or notes apps.
•Tips for maintaining an up-to-date and relevant story bank that aligns with business goals and marketing campaigns.
•Strategies for extracting maximum value from a story bank by aligning content with organizational needs and market dynamics.
