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In this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing.
What you'll learn in this episode:
- How Robyn's team uses AI for research, persona development, and SEO content
- Why AI isn’t replacing creativity—but making room for more of it
- The role of "content IP" and how to atomize it across platforms
- How to use AI to assist, not replace, thought leadership
- Practical strategies for training teams to prompt effectively
- Building an internal culture that encourages experimentation with AI
- The importance of distribution when it comes to thought leadership
- Why internal marketing is often the secret to content success
