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In this episode we interview Katie Hickey, Senior Director of Revenue and Growth Marketing at Dscout.
What you'll learn in this episode:
- How to spot potential ambassadors using CSAT, NPS, and product usage signals—and why “beta participants” are gold.
- Practical asks that turn happy users into public advocates: webinars, testimonials, case studies, and referral stories.
- Smart incentives that respect the ask: swag, conference tickets, or gift cards—used thoughtfully and sparingly.
- A playbook for partnering with your CS team without stepping on toes by elevating customers as subject-matter experts.
- Ways to track and activate “past power users” at new companies using tools like UserGems within your ABX motion.
- How to build a community that actually engages: curated VIP channels, intimate meetups, and aligned content themes.
- Using community and intent signals (Slack chatters, blogs, webinars) to guide sales follow-ups and demo narratives.
- Techniques for coaxing real stories from customers—collaborative talk tracks that place them at the center.
