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In this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She’s a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods.
What you'll learn in this episode:
- How guerrilla marketing actually started—and why it still works
- What dopamine, serotonin, and rage have to do with virality
- The best physical environments for campaigns that go viral
- How to brainstorm ideas that spark emotional responses
- Why junior marketers need ownership and KPI accountability from day one
- What metrics matter most when tracking unconventional campaigns
