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In this episode, we interview Alise Houserman, a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth.
What you'll learn in this episode:
- How unexpected career paths can lead to marketing success.
- The importance of blending creativity with data in marketing.
- Strategies for developing partner-specific content in marketing.
- Effective methods to support partners and enhance their market presence.
- The significance of understanding partner personas and crafting tailored content strategies.
