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In this episode we interview Danielle Erwin Colvin, VP of Marketing at Bridgeline. Danielle shares her journey from running a branding agency to leading marketing efforts focused on helping marketers connect with their audiences.
What you'll learn in this episode:
- How clean data is the foundation of scalable personalization
- Ways AI can transform search bars and chatbots into personalized experiences
- Real-world examples of personalization boosting conversions and engagement
- Strategies to leverage search data for content personalization
- Tools and technologies that simplify scaling personalized marketing
