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In this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.
What you'll learn in this episode:
- How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth.
- Why storytelling outperformed traditional sales tactics like cold emailing.
- Tactical steps for creating high-converting bottom-of-funnel video content.
- How to align brand messaging through authentic founder-driven stories.
- When and why to invest in high-production content — and how to prove it's worth it.
- How content empowers sales teams to educate and convert without heavy technical training.
- Why authentic, human-centered content will thrive even more in an AI-driven world.
