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In this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter.
What you'll learn in this episode:
- What it actually means to "cover your company like a beat"
- How to identify internal subject matter experts and power centers
- Why newsroom culture can supercharge your content team
- The role of radical collaboration in content strategy
- How thinking like an editor improves both writing and outcomes
- Why hiring journalists might be your content team's unfair advantage
