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In this episode, we interview Jason Reis, a seasoned e-commerce leader who specializes in assisting overwhelmed entrepreneurs and brands in launching and scaling their online businesses.
What you'll learn in this episode:
- Repurposing Content: Discover Jason’s strategy for taking existing blog content and transforming it into engaging video content, enhancing your brand’s reach and engagement.
- Enhancing Customer Acquisition: Learn how converting blog posts into video content can serve as a powerful tool for customer acquisition, with platforms like YouTube acting as critical channels.
- Production Tips: Gain insights on how to adapt written content into scripts for videos that are not only informative but also compelling and enthusiastic, retaining viewer interest.
- Authenticity in Videos: Understand the importance of authenticity and passion in video presentations, and how it impacts viewer perception and connection to the brand.
- Short vs. Long-Form Content: Explore the balance between short-form and long-form videos, including strategies to use short clips to draw viewers into more comprehensive content, maximizing impact and engagement.
- Investing in Video Content: Learn how to advocate for the integration of video content within your marketing strategy, leveraging its cost-effectiveness compared to traditional paid search strategies.
Join us for a deep dive into effective content repurposing techniques with Jason Reis, and leave with actionable insights that can revolutionize your brand’s digital presence.
