Description

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In this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. Katherine introduces the concept of "content narcissism" and explains how brands can shift from self-centered content to authentic, relationship-driven marketing.

What you'll learn in this episode:

• The difference between content narcissism and authentic content
• How to create content that builds relationships, not just brand ego
• Why employee-driven content often outperforms company posts
• How to encourage and manage authentic content within your organization
• The challenge of tracking relationship-based content and how to measure success

Tune in to learn how to transform your content strategy into one that truly connects with your audience.