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In this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.
What you'll learn in this episode:
- Why documenting failed experiments and messy processes creates credibility
- How research can become content that strengthens your brand
- What brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketing
- How showing obsession and passion makes even “boring” products compelling
- Why mistakes and rough edits resonate more than polished perfection
- Practical ways to uncover and share your company’s unique process as story
