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Welcome back to another episode of Content Amplified! In this episode, we interview Laura Klebanow, an experienced content marketer and storyteller with a background in developing impact storytelling for challenging narratives.
What you'll learn in this episode:
- Innovative Approaches to Storytelling in Marketing: Discover how storytelling in marketing has evolved, incorporating new formats and graphics to create engaging narratives across various platforms.
- The Role of Human Voices in Storytelling: Learn about Laura's unique experience with the United States Holocaust Memorial Museum and how she leveraged real human voices to make history resonate with new generations.
- Transitioning Skills to Tech Marketing: Understand how skills developed in one field can be successfully transitioned into tech marketing, emphasizing the versatility and adaptability required in the industry.
- Utilizing Subject Matter Experts for Content Distribution: Explore Laura's insights on using subject matter experts as a distribution channel, leveraging their networks and trust to amplify content reach.
- Content Market Fit and Authentic Engagement: Learn about the concept of 'content market fit' and how it serves as a barometer for the effectiveness and relevance of your content to your target audience.
- Developing and Leveraging Influencer Relationships: Gain insights on how to cultivate authentic influencer relationships and co-create content that resonates with their audience, enhancing brand visibility and credibility.
- Metrics and ROI in Content Marketing: Understand the nuances of measuring success in content marketing, focusing on the impact and reach of content rather than traditional ROI metrics.
This episode is a treasure trove of knowledge for anyone interested in the dynamic and evolving world of content marketing and storytelling. Tune in to get inspired and learn from Laura's extensive experience in the field!
