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In this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers.
What you'll learn in this episode:
- Why traditional marketing fails with technical audiences
- The two core principles behind “anti-marketing” content
- How to create writing guidelines that actually drive clarity
- Why ambiguous words like “efficiency” or “flexibility” weaken your message
- The power of asking “why” three times to sharpen your message
- How AI can help scale quality content—when used right
- The new way leaders are consuming content (hint: it’s not whitepapers)
