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In this episode, we interview Megan Noorman, Vice President of Brand at Zen Media, an end-to-end marketing agency specializing in PR, social media, and content marketing. Megan shares her insights into the evolving landscape of decision-making in marketing and what it takes to engage modern buyers.
What you'll learn in this episode:
- How generational shifts are transforming B2B buying behavior.
- Why millennials and Gen Z prefer research over direct sales.
- The growing importance of peer reviews and thought leadership.
- How to shorten the buyer's journey by increasing touchpoints.
- The key difference between B2C regret and B2B blame.
- Why understanding buyer psychology is critical for content success.
- Emerging trends like REO (Research Engine Optimization) driven by AI.
- Practical strategies for building brand loyalty in a skeptical market.
Ready to deepen your understanding of modern decision-making? Dive into this insightful
