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In this episode, we interview Jordan McMahon, a seasoned content marketer with 14+ years of experience in B2B tech and cybersecurity.
What you'll learn in this episode:
- The essence of brand affinity content and its impact on first impressions.
- Practical ways to connect your brand with emotions through content.
- Real-world examples of leveraging pop culture to resonate with audiences.
- Strategies for pitching affinity content initiatives within your company.
- How to measure the success of fun, engaging content campaigns.
Prepare to rethink how you approach content and unlock the power of emotional connection in marketing.
