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In this episode, we interview Kevin White, a seasoned marketing expert currently heading the marketing team at Common Room. Kevin shares his extensive experience, starting from his early days of web development for a local surf shop to mastering digital marketing and leading growth at innovative tech companies.
What you'll learn in this episode:
- The fundamental principles of content marketing: Understand the importance of aligning your content with the right audience and delivering messages that resonate.
- Strategies for effective social media use: Learn how to utilize social channels to enhance your brand's visibility and engagement.
- Navigating the partnership landscape: Discover how to select and collaborate with influencers to amplify your brand's message.
- Real-world applications of content strategies: Kevin discusses how businesses can adjust their social media strategies to meet customer needs at various stages of the customer journey.
