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In this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets.
What you’ll learn in this episode:
- Craft opening lines that compel the next sentence—and the next.
- Build a thriving product or interest community with free tools like HubSpot, Slack, and YouTube.
- Leverage member-generated conversations to outrank algorithm shifts favoring authentic expertise.
- Repurpose a single industry survey into reports, virtual summits, social clips, and evergreen blogs.
- Align lean, agile teams around one big idea rather than scattering effort across twenty.
