In this episode, we interview Sarah Perry, a seasoned content marketing professional with over 15 years of experience in B2B software and technology companies.
What you’ll learn in this episode:
•How to break down silos between content and demand generation teams.
•Strategies for aligning goals between content creation and pipeline objectives.
•How to structure content that supports every stage of the buyer’s journey.
•The importance of leadership in setting aligned KPIs across marketing teams.
•Tips for giving and receiving constructive feedback between marketing functions.
