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In this episode, we interview Blair Romain, a seasoned marketing and content professional. She shares her journey from technical writing to the creative world of marketing and dives deep into the concepts of content atomization and amplification.
What you'll learn in this episode:
- What content atomization and amplification are and how to leverage them.
- How to maximize existing content through creative repurposing.
- Strategies for getting executive buy-in for marketing initiatives.
- Balancing new content creation with atomization of existing content.
- Tips for creating effective multi-channel marketing campaigns.
