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In this episode, we interview Gal Fontyn, a seasoned tech marketing expert with years of experience. Gal shares his insights on how content segmentation can significantly enhance user experience and drive better engagement.
What you'll learn in this episode:
- The triangle approach to content segmentation: brand awareness, pain awareness, and solution awareness.
- How to create top-of-funnel content that educates a broad audience.
- Effective middle-of-funnel strategies to build trust with potential champions.
- The importance of bottom-of-funnel content for showcasing specific use cases and solutions.
- Techniques for using account scoring to track and optimize content performance.
- Common pitfalls in content creation and how to avoid them.
