Description

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In this episode, we interview Lisa Wendland, Director of Lifecycle at Blue Wheel Media. Lisa shares her extensive expertise in email and SMS marketing and provides actionable insights to transform your marketing strategies.

What you'll learn in this episode:

• The core principles of lifecycle marketing and why it matters.
• Innovative ways to go beyond traditional newsletters using quizzes, VIP campaigns, and more.
• How to leverage historical performance to set realistic benchmarks.
• Tips for organizing email content efficiently for timely execution.
• The pros and cons of using animated GIFs in your email campaigns.

This episode is packed with tips and tactics to elevate your email and SMS marketing strategies. Tune in and discover new ways to engage your audience effectively!