Description

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In this episode, we interview Evynn McFalls, a marketing executive and scholar specializing in digital humanities and rhetoric.

What you'll learn in this episode:

• Why storytelling is the key to authentic connection
• How to operationalize empathy to scale engagement
• The biggest mistake marketers make when crafting messaging
• Why there’s no such thing as a "perfect" message
• How to segment audiences effectively and tailor messaging
• The power of curiosity in refining content strategy

Evynn shares game-changing insights on how brands can connect with their audience by focusing on narrative, empathy, and customer-centricity. Tune in to rethink how you craft and deliver content that truly resonates!