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Welcome back to another episode of Content Amplified! In this episode, we interview John Baker, a multifaceted marketing expert from a small startup SaaS company in Western New York. John shares his journey from working in a large multinational industrial manufacturing company to finding his passion in dynamic, smaller companies where he could wear many hats and really make an impact.
What you'll learn in this episode:
- The Versatility of Marketing in Small Companies: John delves into his experience in small software companies, discussing the challenges and opportunities of being a 'figure it out' marketer in a startup environment.
- From Content to SEO Mastery: Discover how John's curiosity led him from content creation to mastering SEO, learning to measure the performance of his work and adapt his strategies accordingly.
- SEO in a Constantly Changing Digital Landscape: John offers insights on staying ahead in the ever-evolving world of SEO, emphasizing the importance of curiosity and continuous learning.
- The Power of First-Party Data: Learn from John's personal anecdotes how first-party data and understanding your audience's language can significantly impact your SEO and overall marketing strategy.
- Practical Tips for Aspiring SEO Professionals: Whether you're a beginner or looking to enhance your skills, John provides actionable advice and resources for diving into the world of SEO and making the most of it.
This episode is a treasure trove for anyone interested in marketing, especially in the realms of SEO and content strategy. John's journey from dissatisfaction in a traditional marketing role to finding his niche in the fast-paced world of startups is not only inspiring but also full of practical lessons for marketing professionals at all levels.
