In this episode, we interview Kristen Bryant Smith, VP of Marketing at Help Scout. Kristen shares her insights on using internal experts to amplify B2B content strategies and how businesses can empower teams to create authentic, valuable content.
What you’ll learn in this episode:
•How to leverage internal experts for content creation.
•The importance of aligning content with your team’s real-world expertise.
•Practical strategies for encouraging reluctant team members to participate.
•How Help Scout created content that resonates with their target audience.
•Managing leadership buy-in for cross-departmental content collaboration.
