Send us a text
In this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party data and its impact on marketing.
What you'll learn in this episode:
- Why first-party data is crucial in a post-cookie world
- How retail media brands are adapting to data privacy changes
- Practical strategies for connecting first-party data to the marketing funnel
- Trusted sources for acquiring and merging high-quality data
- How to measure effectiveness and improve attribution in marketing
- Balancing paid media with brand awareness strategies
This conversation is packed with insights for marketers navigating the complexities of data, attribution, and privacy in a rapidly changing landscape. Tune in now!
