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In this episode, we interview Amy Stephen, Vice President of Marketing at HMP Global, about how marketing can influence the entire customer journey beyond just acquisition.

What you'll learn in this episode:

• Why focusing solely on lead generation is a short-term strategy
• How to engage customers year-round with personalized content
• The power of speed and relevance in marketing communications
• How to prioritize marketing efforts for maximum impact
• Key metrics that truly measure marketing success beyond vanity numbers

Amy shares valuable insights from her 20-year marketing career, including her experience building HMP Collective, an omni-channel marketing initiative for pharmaceutical and medical device clients. Whether you're in B2B or B2C marketing, this conversation will change how you think about customer relationships.