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In this episode, we interview Marni Carmichael, the VP of Marketing at ImageSource, who shares her expert insights on maximizing content potential, particularly through webinars.
What you'll learn in this episode:
- Strategic Webinar Planning: Discover how ImageSource aligns its webinar calendar with product and technology launches to generate demand and engage sales teams effectively.
- Leveraging Webinars for Multiple Content Forms: Learn how Marni and her team convert a single webinar into various content formats, including clips, blog posts, and email campaigns, to maximize outreach and engagement.
- Efficient Content Repurposing: Understand the process of breaking down webinar transcripts into digestible clips and blogs, ensuring content is engaging and aligned with the audience's interests.
- Ebook Creation from Webinar Series: Gain insights into how a series of webinars on focused topics can be transformed into valuable ebooks, serving as substantial assets for marketing and sales.
- Content Integration and Team Collaboration: Explore how ImageSource integrates various content pieces into a cohesive marketing strategy, utilizing both internal resources and external tools to enhance content quality and reach.
- Driving Action through Content Sequences: Marni discusses the ultimate goal of their content sequences, which is to prompt interactions with sales representatives, emphasizing the importance of content in generating and nurturing leads.
This episode is packed with actionable advice on content amplification, showcasing how strategic planning, efficient repurposing, and team collaboration can significantly enhance your marketing efforts.
