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In this episode, we interview Danya Raphael-Hoyle, Vice President of Marketing, about the power of program and affinity marketing. With experience spanning retail, hospitality, and finance, Danya shares how businesses can craft strategic partnerships to enhance customer value and drive engagement.

What you'll learn in this episode:

• How to identify and build strategic marketing partnerships
• Ways to personalize offers using customer data
• The key to managing and leveraging CRM and analytics tools
• Why understanding your audience is crucial for segmentation
• How to foster long-term relationships with partners for mutual success

Tune in for a masterclass in data-driven marketing and collaboration!