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In this episode, we interview Joesph Lapin, a higher education marketing professional and founder of Campbell Learn, with a deep passion for storytelling and content strategy. Joe shares his remarkable journey from journalist to entrepreneur and explains how the hero’s journey framework transformed his approach to content creation.

What you'll learn in this episode:

• How to apply the hero’s journey framework to content strategy.
• Ways storytelling can lower customer acquisition costs and boost sales.
• Insights into crafting an ecosystem of touchpoints for higher education marketing.
• Practical methods for creating emotional connections that drive engagement and conversions.
• Why winning in the middle and bottom of the funnel requires compelling storytelling.

Get ready to rethink your approach to content and marketing through the lens of timeless storytelling!