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In this episode, we interview David Fitzpatrick, Vice President of Marketing at Modus Create, an IT services and consulting firm specializing in digital product engineering.
What you'll learn in this episode:
- How to engage subject matter experts in content creation.
- Strategies to amplify individual and business expertise authentically.
- The importance of balancing brand cohesion with SME freedom.
- Tools and processes to streamline content ideation and distribution.
- The shift in content marketing towards community engagement over traditional gating.
Tune in to explore how SMEs can elevate trust and authenticity in your marketing efforts!
