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In this episode, we interview Jessie Rogers Lazzarino, a seasoned content marketer with a diverse background in writing, editing, and systems design.
What you'll learn in this episode:
- The essence of systems thinking and its application in content marketing.
- Practical steps to introduce and implement systems thinking within a marketing team.
- Tips on creating unified editorial calendars and documentation systems to drive efficiency.
- Examples of low-cost systems that maximize content use across channels.
- How to identify opportunities for building systems that enhance collaboration and minimize redundancies.
