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In this episode, we interview Nickolas James, an accomplished content strategist with a fascinating career journey from development and production at E! to overseeing digital content at Sinclair. His diverse experiences across major networks like HBO and Conde Nast have uniquely positioned him to blend content creation with strategic marketing.

What you'll learn in this episode:

• The importance of emotional resonance in content marketing and how to achieve it.
• Strategies for integrating marketing insights early in the product or content development process.
• The role of storytelling in transforming traditional news into engaging narratives.
• Techniques for finding and emphasizing the human element in any story or news item.