Description

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In this episode, we interview Craig Brown, VP of Marketing at Connect Homes, about the power of aligning content with your audience for maximum impact. Craig shares insights from his experience in both agency and in-house roles, offering practical advice on data-driven marketing strategies.

What you'll learn in this episode:

• Why generic messaging fails and how to make content truly relevant.
• How to leverage data from Google Analytics and CRM tools to understand your audience.
• The role of personas in content marketing—and why Craig doesn’t obsess over them.
• The best distribution channels for different demographics and how to maximize engagement.
• Why engagement metrics matter more than direct sales in measuring content success.
• How to use geographic testing to refine your messaging before scaling.

Craig’s approach combines storytelling with data-driven decision-making, helping brands cut through the noise. Tune in to discover how you can create content that resonates and drives results!