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In this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms breaking news into compelling content that engages audiences and drives conversations.

What you'll learn in this episode:

• How to stay ahead of industry trends using alerts and social listening
• The secret to turning news into educational, audience-focused content
• Why personal branding plays a crucial role in B2B marketing
• The best distribution strategies for timely content, from social media to email
• How internal subject matter experts can elevate your content game

This conversation is packed with actionable insights on making your content relevant, engaging, and impactful. Don't miss it!