In this episode, we interview Kavi Kardos, Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her wealth of experience in content marketing and SEO to discuss how the “Jobs to Be Done” framework can supercharge your content strategy.
What you’ll learn in this episode:
•How to create content that resonates with customer pain points and aspirations.
•Strategies for collaborating with customer-facing teams to gather actionable insights.
•The importance of addressing top- and middle-of-funnel content beyond product features.
•Methods for measuring success when content doesn’t have a direct revenue tie.
Visit Kavi's website as well: https://kavikardos.com
