In this episode, we interview Danielle Anzelone-Izzo, founder of Think Marketing Corp. Danielle shares her expertise on bridging the gap between marketing and sales, drawing from her experience with Fortune 300 and 500 companies and her journey from broadcast reporting to omni-channel marketing.
What you’ll learn in this episode:
•How to align marketing strategies with sales efforts for maximum impact.
•The importance of asking hard questions and how to do it effectively.
•Why creating sales scripts and storylines based on pain points is crucial for content success.
•The role of thought leadership in transforming internal company culture and mindset.
•Practical steps for building collaboration between marketing and sales teams.
